Our journey

Our journey

“We are not just an umbrella manufacturer - we would like to eliminate wasted umbrellas that are becoming a big social issue throughout the world. Even in Japan alone, there are a whopping 120 million umbrellas imported every year. About half of those are cheap disposable vinyl plastic umbrellas. It’s difficult and costly to disassemble and recycle umbrellas. We have made a serious commitment to reducing wasted umbrellas by refusing to make any more disposable umbrellas. Our research and development is focused on constructing high-quality umbrellas people can use for a very long time. Thank you” - CEO, Yoshiro