introducing VERUKAL, lightweight + automatic open-close umbrella. And the last umbrella you’ll ever need.VERYKAL Kickstarter page is here.
“We are not just an umbrella manufacturer - we would like to eliminate wasted umbrellas that are becoming a big social issue throughout the world. Even in Japan alone, there are a whopping 120 million umbrellas imported every year. About half of those are cheap disposable vinyl plastic umbrellas. It’s difficult and costly to disassemble and recycle umbrellas. We have made a serious commitment to reducing wasted umbrellas by refusing to make any more disposable umbrellas. Our research and development is focused on constructing high-quality umbrellas people can use for a very long time. Thank you” - CEO, Yoshiro ...
Continue to create value that makes people's lives richer and more comfortable. How much are our main products, umbrellas, in the city and home? And how should we face the reality that there are countless umbrellas that become trash? The answer is in this philosophy. “Enriching your life” is the spirit of making products that you can use. “Comfortable value” means developing and providing high value-added products. We believe that what is needed as a company and a member of society is the significance of existence for a society full of goods.